Sapporo

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Sapporo is Japan’s oldest and the #1 selling Asian beer brand in the United States, founded in 1876 in Sapporo City, Japan. Seibei Nakagawa, the first German-trained Japanese “Braumeister” (brewmaster), combined his advanced brewing knowledge with his passion for craftsmanship to create a one-of-a-kind beer. The beer quickly became a success and was consumed throughout the nation. In 1964, Sapporo was introduced to the United States and has dominated the market ever since – accounting for more than half the Japanese beer sold in the U.S. Sapporo now offers four beers in the United States; Sapporo Premium, Sapporo Reserve, Sapporo Premium Light and Sapporo Premium Black.